Annual Report : Annual Report 2011-2012
STATEMENT OF SERVICE PERFORMANCE 2011/2012 ACTIVITIES WHAT WE SAID WE WOULD DO 23. Web and New Media Strategy aligned to the Museum’s brand, vision and values. This strategy to include greater use of high quality digital images, videos, audio clips and animations related to our collections. 2011/2012 PERFORMANCE MEASURES & TARGETS 23.1 Web and New Media Strategy documented, peer reviewed and approved by Trust Board, August 2011. PERFORMANCE STATUS AS AT 30 JUNE 2012 WHAT WE ACHIEVED In 2011, the Museum explored the use of web and new media technologies to inspire connections with audiences, lifelong learning and discovery. Research recommendations were subsumed into the Future Museum master plan. As the Strategy was subsumed into the Future Museum master plan, the Trust Board did not require a separate report. 23.2 At least two new initiatives for content or service delivery through new media applications trialed and evaluated. The Museum developed several new initiatives for the delivery of content and service, including the AQUA Mobile Trial application and the blog on the Museum’s research expedition to the Kermadec Islands. Performance Information The Museum developed and completed a number of additional web and new media initiatives not contemplated by the 2011/2012 Annual Plan. These included: New Media 23.1 A Digital Channel Strategy is in development for approval by December2012. The importance of new media and web services to the Museum was reflected in the appointment of a dedicated Director to oversee strategy and build capacity. 23.2 The Kermadec Expedition Blog won the prestigious Social Media Award at the influential Museums and the Web Conference in San Diego. Award judges said the blog used technology and storytelling to bring marine science research to life for wide audiences. 2011/2012 ACTIVITIES WHAT WE SAID WE WOULD DO 24. Focus on partnerships in the tourism sector and major museums such as Te Papa, Canterbury and Otago. 2011/2012 PERFORMANCE MEASURES & TARGETS 24.1 By December 2011, Executive approves a formal review of tourism and museum relationships and the plan for the following 12 months. PERFORMANCE STATUS AS AT 30 JUNE 2012 WHAT WE ACHIEVED With the change of leadership at the Museum, a new approach to tourism was adopted by the Executive in response to lowerthan-expected arrivals to NZ of international tourists. This activity was subsumed into the Future Museum master plan. Performance Information The Museum developed and completed a number of additional initiatives not contemplated by the 2011/2012 Annual Plan. These included: Partnerships with other Museums 24.1 The Museum worked with other major museums during the year on matters such as shared exhibitions, conservation expertise, loans of collection objects, research, expeditions and collection management. 51 BASIS OF MEASUREMENT Reports to the Trust Board. BASIS OF MEASUREMENT Reports to the Trust Board. Measured by the number of initiatives as reported to the Trust Board.
Annual Report 2012-2013